Congratulations! You did it! You created a product or service that will benefit others. Now all you have to do is get an investor to believe in your ability to make it successful. This is the step where many inventors and business owners go wrong. But it doesn’t have to be the downfall or ruin your chances. The following tips will help you find a genuine investor who is interested in your product.
- Be Confident – In order for others to believe in your product or service, you need to genuinely believe in it first. Make sure you create something you are passionate about. Your personal presence is key, dress sharp and act accordingly.
- Pinpoint Potential Investors – There are plenty of potential investors out there who are looking for interesting opportunities. However, you want to focus on your genre or industry. For example, if you created the ultimate baseball glove for professional athletes you will want to seek investors within that industry.
- Create a Professional Email Address and Website – Make sure you have a professional email address (not gmail or aol) and website for your product or service. This will show potential investors you are serious about your business venture.
- Make a List of Potential Investors – Create a list of potential investors in the industry and make it a goal to contact all of them as you go forward. Don’t have a list? Consider joining affluent groups or chambers.
- Write an Email – You may be a professional at writing emails, but this particular one can mean the difference between getting an investor or not, so you want to make it the best email you have ever written. Provide a direct subject line related to your product such as “The Ultimate Baseball Glove Investment Opportunity.” You want to keep the email formal, brief and detailed. You need to explain your business, discuss how you plan to build it within the next five years and detail the value the investor will receive from believing in your product.
- Provide Contact Information – Even though replying to the email is obvious, you still want to provide your contact information. Underneath your signature provide your first and last name, the name of your business, email address, and phone number.
Once you have created the ultimate email directed towards investors, begin emailing the potential investors. Always remain professional and a quick follow up within two weeks if you haven’t heard anything is appropriate. Avoid aggressive tactics or sales pitches, these often drive investors running in the other direction. Be confident, professional and patient at all times. Soon you will find an investor that will get your business started.
Wilson Alvarez is a Technology Evangelist residing in Miami, Florida. With extensive knowledge in the field, he has aligned himself with the ultimate resources, blogs and aggregates them via this medium & shares them within his tribe. Gallup says: “He is an Activator, Futuristic, Relator, Ideation and WOO!” If you are interested in taking your business to the next level via his Platform Builder Technology, email@example.com may be the key to that path. You can just dial 305-Computers as well.