Social networking is new for many companies. Most companies that have been in business for more than 50 years have done their networking through other means. In today’s world of social media, it seems that some business are feeling the heat for not joining the newest networking strategies. Due to this anxiety, a variety of myths about social networking for business has developed, such as the ones listed below.
- Everyone is on Social Media – Social media outlets such as Facebook, Instagram, Twitter, Pinterest and others provides companies the opportunity to grow their clientele. However, it doesn’t mean that everyone is on social media. Some companies have opted not to use these outlets for whatever reason. If it’s not going to help your business, than it is not useful to you and not worth spending time creating posts. But before you dismiss this option, think deeply about the possibilities of driving more customers and clients towards your business. Even a horseback riding company, who may think it won’t help them, could benefit from participating on social media outlets. Think about how many tourists and locals google “horseback riding” that can lead them directly to your door!
- You Can’t Do It By Yourself – Social networking requires dedicated time to develop and maintain. If you have time in your schedule you certainly can maintain social media posts. However, if you are too busy, you can also hire a professional social media employee to write your content and post onto various social media outlets. This takes the stress and time requirements out of your day and places on someone who is dedicated to social media networking.
- Social Media Replaces Your Website – No. This is a myth that many people misunderstand. You will always need your business website. Social media is simply used to drive attention and traffic to your business website. Never get rid of your website. Think of social networking more as business cards that drive customers to your front door.
Myths can cause confusion and problems for many business owners. When entering the world of social media networking, make sure you do your homework. If you prefer not to get involved with social media, hire a professional to handle it. Don’t miss out on the incredible opportunity that social networking can provide for your business. Get started today and begin seeing the benefits.